Internet Marketing Services - Customised For Your Website
There are a lot of misconceptions when it comes to to internet marketing. Some assume disciplines such as search engine optimisation are some sort of “silver bullet”, that is plugged into a website. This is simply not the case.
As with anything worth achieving, you don’t get from point A to point Z without touching the letters in between. Successful internet marketing involves more than just increased rankings – it’s also about creating a site people want to use, a website that will eventually market itself!
The following list is a set of disciplines INKODE SEO use to improve your websites performance and succeed online.
Organic Search Engine Optimisation (SEO)
SEO is about gaining natural (organic or free) traffic from search engines like Google, by improving your search engine rankings.
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Internet Marketing Consultation
An Internet Marketing Consultation is a personal one on one planning session. Perfect for those who want to learn and be proactive in promoting their website, or would like another company to implement changes.
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Search Engine Marketing
Search Engine Marketing is a combination of skill-sets, typically a more holistic approach to internet marketing. This includes pay per click advertising (PPC) like Google Adwords and other paid advertising .
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Conversion Optimisation & Usability
High rankings are great, but worthless if people don’t trust your site or find it hard to use. Conversion optimisation and usability is about testing your website, making it easier to use and encouraging people to take the desired action.
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Link Building Campaigns
Links are the currency of the web and in competitive niches, websites don’t stand a chance without sufficient quality links. Effective link building is about understanding what search engines consider to be a quality link and knowing who to get them.
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Linkbaiting
Link bait is a content creation strategy designed entirely to garner high quality links. Linkbait often targets bloggers and can leverage the power of social media.
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Social Media Marketing
Social Media Marketing is about using leveraging tools (blogging, Facebook, Youtube, Twitter) to communicate and engage online communities, gain exposure and develop deep and meaningful relationships online.
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Website Audits
An audit is a review the search engine friendliness of your current website and report on suggested improvements.
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Free SEO
If you are a charity or non-profit, you may qualify for free SEO.
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Make a lasting mark on the web, chat to us today.
By implementing a combination of the above methods, your site will gain trust and authority in both the eyes of your users and the search engines. This ensures long term success and maxium return on investment.
